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Why Are Corporate Values Needed?

“…values exist, in essence, to see the corporation through good and bad times…” Values stand at the very core of human decision‐making. When we work in an organisation whose culture aligns with our personal values, we feel liberated. We are able to bring our full selves to work. We not only bring our energy, our creativity, and our enthusiasm, we also bring our commitment to the well‐being of our associates and the success of the organisation. Unleashing this energy is tantamount to liberating the corporate soul. Businesses are increasingly acknowledging the impact of a happy, fulfilled ... Read More